Super Retail Group gains ground with Google


Super Retail Group set to become foundation retailer on the Google Product Search platform in Australia

Super Retail Group gains ground with Google
Super Retail Group gains ground with Google

May 5, 2011

Queensland-based Super Retail Group is set to become a foundation retailer on the Google Product Search platform in Australia
in a bid
to increase its online presence.

In doing so, Super Retail Group joins major international retailers who are already optimising their service offering with a powerful product comparison vehicle.

Each of the Group’s four brands, Supercheap Auto, BCF, Goldcross Cycles and Ray’s Outdoors will engage with the service, which launches in Australia this week.

By aligning with Google Product Search, Super Retail Group intends to extend its reach and relevance to customers by connecting its range of products to the shoppers searching for them.

Managing Director and CEO Peter Birtles says Google Product Search will enable each of the Group’s brands to reach qualified shoppers when they are searching on Google for items to buy, and offer them products and deals relevant to their needs and budget.

"Australian shoppers will have access to the complete range of products currently available online at the Group’s existing ecommerce sites, and by using Google Product Search can now refine their search to yield only those products relevant to specifically defined criteria," Birtles says.

Recognising the value of a multi-channel retail model, this is the latest in a series of moves towards integration of the Group’s bricks and mortar stores with its online offering and product fulfilment logistics.

Super Retail Group has recently renovated its existing ecommerce sites, while launching www.supercheapauto.co.nz to cater for customers of its Supercheap Auto New Zealand business.

"The addition of Google Product Search to our suite of channels will enhance our existing online offer and strengthen our multi-brand, multi-channel retail strategy, while we strive to achieve our vision of being Australasia’s most highly regarded specialty retailer," Birtles adds.

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