Online coffee business proves a hit

Coffee lovers can now buy their caffeine fix online thanks to an Australian-first ordering system

Online coffee business proves a hit
Online coffee business proves a hit

March 7, 2011

Coffee lovers can now order their caffeine fix online thanks to a new system developed by a Brisbane café owner and leading digital agency, Khemistry.

Epresso is Australia's first online coffee ordering system, which allows customers to log in, order and pay for coffee before picking it up in-store.

The epresso account works just like a prepaid mobile or broadband account, where customers use a credit card to top up their balance to purchase coffees.

Brett Rogers (pictured right), the brains behind epresso and owner of epresso cafe in Newstead, says the innovative online ordering system is already proving a hit among time-poor customers.

"My customers are busy, and waiting five, 10 or even 15 minutes during peak times means they might have to settle for instant coffee – and that just will not do," Rogers says.

"With epresso, they get to work, order and pay for their coffee, check emails and then wander in and walk straight out with their coffee," he says.

Epresso was developed by Brisbane digital agency, Khemistry, which recently worked with Bay Audio and Terry White Chemists to create a self-check hearing test application for the iPad.

Director Ashton Ward says he believes epresso will become an important part of the way cafés do business across Australia.

"Our team of coffee lovers has dedicated three months to developing and testing epresso and we’re keen to get Brisbane’s feedback," Ward says.

"We use technology to make our lives easier in every way possible and takeaway coffee deserved the same treatment," he says.

"For customers it’s all about convenience and for café owners it’s about improving customer service. It’s a win-win!"

An iphone and android application of the epresso online ordering system is reportedly in development and coming soon.

Pictured L to R: Ashton Ward, Chris Samios and Andy Fyffe (Khemistry) and Brett Rogers (epresso cafe)

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