Eagle Boys gets tech-savvy with online orders


Consumers' growing appetite for convenience sees Eagle Boys Pizza bolster its online ordering capabilities

Eagle Boys gets tech-savvy with online orders
Eagle Boys gets tech-savvy with online ordering
February 15, 2011

Consumers’ growing appetite for convenience has seen Eagle Boys Pizza bolster its online ordering capabilities with the introduction of a new, web-based ordering system.

The Eagle Boys Pizza Core Online Ordering system, along with its Windows Phone 7 pizza app, forms part of a $3 million technological initiative
it says will
position the business as Australia’s online pizza restaurant of choice.

The system, which is designed to support the pizza maker’s revamped menu, is backed by a newly-constructed website with automated integrated point of sale (iPOS) capabilities, a new payment gateway, and customer database potential.

Eagle Boys CEO Todd Clayton says the system is a result of extensive research into online customer usability.

"Given the high penetration of home internet and the growing smartphone market, online ordering has hit new highs, forcing Eagle Boys to revamp its online ordering capabilities in-line with emergent technology," Clayton says.

He says Eagle Boys Pizza customers are always on the look for easy to use, convenient ordering that suits their busy lifestyles.

"Overhauling our online technology capabilities has been a priority to satisfy customers’ growing appetite for convenience."

Clayton explains the system’s supporting website was designed from scratch to include automated iPOS and online address verification, along with links to corporate news and events, store news and integrated calendars.

"The Core Online Ordering system will also include a new payment gateway that now accepts Amex and Diners Club cards in addition to MasterCard and Visa for added convenience," he says.

"We’ve also established a customer database to provide customers the opportunity to register and subscribe for promotions and other electronic direct marketing (EDM) campaigns."

Headquartered in Brisbane, Eagle Boys Pizza operates more than 335 franchised stores throughout Queensland, New South Wales, Victoria, South Australia, Western Australia, the ACT, and the Northern Territory.


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