One of the first companies certified as Greenhouse Friendly by the Department of Climate Change says adapting to the emerging
One of the first companies certified as Greenhouse Friendly by the Department of Climate Change says adapting to the emerging carbon constrained economy will become vital to business success in the face of increasing regulation and pressure from consumers.
Carbon Planet helps businesses and individuals manage their contribution to global warming and was the first carbon management company with certified Greenhouse Friendly products and services.
Company founder and Executive Director Dave Sag says carbon will be the single biggest commodity market in the world by 2012.
“The carbon market is already in excess of US$30 billion annually and is experiencing unprecedented exponential growth, doubling every eight months,” he says.
“The market size by 2010 is expected to be well in excess of US$100 billion and will continue to grow.”
Sag says the wholesale movement of carbon is now an accepted part of the corporate balance sheet and the global panic over climate change is seeing new regulations, new brands, products, services and trading systems to meet the demand for low-emission goods and services.
“The carbon constrained economy is upon us and businesses that don’t start adapting now will face increasing pressure on their operations from clients, staff and suppliers, as well as through domestic and international legislation,” he says.
“Remaining ignorant of your place in this new economic order is simply not an option.”
Sag says consumers are already making purchasing decisions based on climate change initiatives. Businesses that embrace carbon management now could be the ones that attract and retain the best employees in the future, he says.
Carbon Planet aims to “demystify” carbon trading, according to Sag.