Logistics Bureau building supply chain links in Asia

By: Jason Whittaker


The Logistics Bureau is building relationships in Asia to help local firms improve their supply chain management. Speaking from the company's

The Logistics Bureau is building relationships in Asia to help local firms improve their supply chain management.

Speaking from the company's Asian headquarters in Bangkok, Managing Director Colin Airdrie has told SupplyChain Review introducing supply chain and logistics management consultancy to businesses in developing Asia has been an exciting and at times frustrating exercise.

The expatriate Englishman linked with the Australian company two years ago to head up its Asian operations. Airdrie arrived in Thailand 12 years ago as a consultant for Inchcape, before moving to Shanghai with the company. He later formed his own consultancy before joining the Logistics Bureau.

For Airdrie, Bangkok is the ideal base for the Logistics Bureau’s Asian operations, with many South East Asian cities only two hours away by air while the major Chinese centres are an hour further.

He points to the success the company has had with Thai businesses such as fashion and homemaker organisation Jaspal. For frozen food specialist CP Foods, Logistics Bureau was commissioned to produce a large-scale strategic network study to merge the logistics organisations of the company’s 16 individual business units into a single organisation.

Logistics Bureau’s Asian growth in recent years is such that, as well as having offices in Bangkok and Singapore, the opening of a base in India is under serious consideration.

According to Airdrie, 90 percent of the company’s success comes from return business or referrals from previous clients. Other ongoing benefits arrive through constant inquiries received directly through its website and regular interactive workshops and training courses held in Bangkok.

"But you can’t live on that, you’ve got to create new work," he continues.

"I want to develop the company and I want to employ more practical Thai people to take part and develop them as logistics consultants."

More on the Logistics Bureau and supply chain management in Thailand in the January/February edition of SupplyChain Review magazine, out now.

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