EDITORIAL: Association alliance about building supply chain connections

By: Jason Whittaker


Supply chain management is all about making the right connections. At SupplyChain Review we think we've made the right link. Australasia's

Supply chain management is all about making the right connections. At SupplyChain Review we think we've made the right link.

Australasia's premier logistics management magazine has been appointed the Primary Media Partner for the region's pre-eminent industry association, the Supply Chain and Logistics Association of Australia (SCLAA). Together, the partnership offers a new multi-media voice for logistics management.

Under the deal, SCLAA financial members and partners will receive a copy of the bi-monthly magazine as part of their membership package. From the January/February edition, the magazine will also carry the SCLAA newsletter, a collection of news and views from across the extensive SCLAA Australian network.

Additionally, SCLAA financial members and partners will receive a special discount to SupplyChain Review’s market-leading weekly electronic newsletter, ChainMail. SupplyChain Review will also partner the SCLAA at key industry events, including as a sponsor and advisor for the prestigious Supply Chain and Logistics Awards program.

The alliance allows SupplyChain Review to tap into the intelligence of the most respected community of supply chain and logistics professionals through regular editorial input and guidance. The increased circulation to some of the region's key supply chain decision makers also strengthens our unrivalled position in the market as the leading voice for supply chain and logistics thought and a powerful marketing platform for advertisers.

Most importantly, this deal is about supply chain synergies. The SCLAA seeks to serve and advance the interests of supply chain and logistics professionals and practitioners in Australia — we see our role in much the same way.

We applaud those who join the SCLAA and take an active role in championing the supply chain and logistics sector. We're proud to help the cause.

What do you think? Send us your feedback.

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