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Liqui Moly Australia announces new managing director

The Australian branch of the lubricant specialist has changed its leadership

Liqui Moly Australia has announced a change in leadership, with Vincent Prinzing succeeding Mark Johnson at the helm of the Australian branch of the German lubricant specialist subsidiary.

The German Vincent Prinzing will take over this position with immediate effect.

Prinzing has been with Liqui Moly for 10 years and was most recently responsible for business in Australia, New Zealand and many Asian countries. Now he will promote development of the automotive chemicals’ specialist in Australia.

The 37-year-old will soon move from Germany to Sydney for this purpose.

“I’m very much looking forward to the challenge of advancing our brand in Australia and expanding our product portfolio. I’m confident that I will meet all our customers’ needs with our growing Liqui Moly team on site.” Prinzing says.

While Liqui Moly works with independent importers in most countries, Australia is one of the few countries in which the company is represented with its own subsidiary.


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Liqui Moly Australia was founded in 2020 and offers motor oils and additives made in Germany, but also other lubricants and chemical aids for workshops and car owners.

Prinzing succeeds Mark Johnson, who has led Liqui Moly Australia since its establishment and is leaving the company at his own request.

Günter Hiermaier, managing director of the parent company in Germany, knows that Australia is in good hands with Prinzing.

“He has been doing an excellent job for years, has a good feel for markets and brand development, and also has strong negotiating skills. He’s taking over a well-established team in Australia, with whom he will tackle the market in Liqui Moly style,” Hiermaier says.

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