Hong Kong-based Logistics provider Kerry Logistics rebrands to reflect a progressive new outlook
April 29, 2011
Hong Kong-based Logistics provider Kerry Logistics will rebrand globally to reflect a
progressive new outlook
Kerry Logistics says its vibrant new orange and grey logo denotes the company’s identity of integrity and a deep-rooted culture of commitment to excellence.
Head of Corporate Communications Emily Kwan says the new look is a response to the changing environment in which the Kerry Logistics brand now operates.
“The company has re-branded to re-align with the new business landscape and to remain relevant to the marketplace,” Kwan says.
“The changes will enable us to grow as a company and be better able to support our customers and partners to succeed in China, Asia and beyond.
“We have change to ensure Kerry Logistics remains a unified, modern international company.”
A 360 degree approach across customer touch points will be taken to convey Kerry Logistics’ new identity.
The phased re-branding roll out across the globe will see new signage on buildings, and the new logo on vehicles, uniforms, websites and brochures.