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Kenworth doubles rivals in sales blitz

Perennial heavy duty truck sales leader Kenworth retained its crown as the most popular heavy brand with a stunning May sales result, with over 200 models rolling off the company’s Bayswater production line.

While Isuzu again proved to be the most popular truck brand across the board, delivering 632 trucks for the month, Kenworth’s 207 deliveries had its nearest rival Volvo, with 114 deliveries, almost 100 units behind.

By Gary Worrall | June 7, 2012

Perennial heavy-duty truck sales leader Kenworth retained its crown as the most popular heavy brand with a stunning May sales result, with over 200 models rolling off the company’s Bayswater production line.

While Isuzu again proved to be the most popular truck brand across the board, delivering 632 trucks for the month, Kenworth’s 207 deliveries had its nearest rival Volvo, with 114 deliveries, almost 100 units behind.

A Kenworth spokesman says the company hopes the market stays as it is, although it is still “patchy”, with not all segments enjoying the same level of success, and even individual operators enjoying differing levels of profitability.

With Kenworth only supplying heavy duty trucks, the spokesman says the result reflects good support for the company’s entire product range, rather than specific variants.

“It seems to be across the range, but the K200 is well supported,” the spokesman says.

“We only had half a year’s sales on the K200 in 2011, but everyone seems to be liking it.”

Equally satisfied with the May result is Isuzu Australia’s marketing manager Jeff Birdseye, who says the figures show Isuzu has increased sales by 16 percent year-on-year compared with 2011.

Birdseye says that the “632 sales for (the) May month resulted in a total market share of 25.1 percent which represents a lift in the running rate.

“Currently the combined sales volume of our two closest competitors falls just short of our total sales volume as at May 2012 year to date.”

Despite the increasing strength of the market, it will be “some years” before sales return to pre-GFC levels, Birdseye says.

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