Kenworth DAF Melbourne has announced Paul Wiffrie as General Manager from January 20, 2025.
Wiffrie will oversee the day-to-day operations of the dealership – including TRP Geelong – and started his career with PACCAR in 2007 in a number of training positions culminating in a stint as its Learning and Development Manager.
Following this he transitioned to PACCAR Parts as its Materials and Quality Manager before he took on the role of Dealer Development Manager in 2019.
PACCAR Australia Managing Director Damian Smethurst says Wiffrie is exceptionally qualified to lead Kenworth DAF Melbourne into its next chapter.
“I am thrilled to welcome Paul to this pivotal role at Kenworth DAF Melbourne,” Smethurst says.
“His expertise and leadership will be invaluable as we continue to enhance our service offerings and support our great customers.”
“The opportunity to serve as General Manager at Kenworth DAF Melbourne is an honour,” Wiffrie says.
“I am committed to excellence and continuous improvement, and I look forward to working closely with the team to focus on delivering quality service to our customers.
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