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Iveco announces sales increase for light-truck cab chassis range

The upward trajectory in sales for Iveco’s Daily range has continued in 2023

Iveco has announced that sales for its Daily light truck cab chassis have continued on their upward trajectory in 2023. 

According to data from the Truck Industry Council (TIC), the Daily chassis increased sales by 36.25 per cent from 2022 to 1199 units sold. 

Iveco says that the strong overall performance was due to a model refresh last year that saw the range provide additional safety and comfort features for prospective owners, along with revised styling that further built on the range’s credentials. 

Iveco light truck sales national manager Ben Osborn says that other benefits, such as robust truck underpinnings and a full suite of safety equipment, also played a key role in the sales increase. 

“There’s a growing awareness in the market about the advantages that the Daily range provides owners compared to many of its competitors,” Osborn says. 

“Along with having the right specifications for a range of demanding applications, the truck is also extremely comfortable, ensuring less fatigue for owners who spend long hours behind the wheel either as part of their vocation, or simply getting to and from work sites each day.” 

Strong truck underpinnings coupled with high safety levels and carlike appointments, make for a winning combination for the Daily cab chassis range. Image: Iveco

Osborn says that an increasing range of support offerings were also available for Daily. These services include optional extended warranties, maintenance agreements with Iveco and in-house financing. 

“Many customers are now looking for complete solutions from their commercial vehicle purchases, allowing them to concentrate on their core businesses while letting Iveco manage and support their truck through its lifecycle,” Osborn says. 

“This interest in a hasslefree ownership experience extends to the way they’re purchasing vehicles customers who don’t require a specialist body are increasingly opting for the efficiency of a completely built truck.” 

Iveco says that it will also add to its Daily lineup in the coming months with the release of its new seven tonne 4×4 range, while it will also begin working on a preliminary allocation of its electric eDaily range to customers, which was previewed at last year’s Brisbane Truck Show.

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