SafeT360 education tour to gather pace in 2021

Multi-state truck safety events in the offing after Covid-interrupted 2020

SafeT360 education tour to gather pace in 2021
Virtual reality inside the SafeT360 vehicle


The Australian Trucking Association’s (ATA’s) youth road safety initiative, SafeT360, has started its 2021 national education tour.

Tasked with teaching younger demographics on how to share the road safely with trucks, its first stop was the University of Canberra 'O-Week'.

Following a brief hiatus in 2020 due to virus restrictions, the SafeT360 travelling road safety exhibition has returned to the road, with trialled and tested Covid-safe procedures in place and Covid-trained staff.  

"We are so excited to have joined the University of Canberra O-Week to spread our important road safety messages with our target audience, in a safe way," ATA safety, health and wellbeing director Melissa Weller says. 

"16 to 25 year old road users are the most overrepresented group of people involved in crashes on our roads. This must change.  

"Using immersive virtual reality technology and interactive messaging, we are putting young road users in the virtual driver’s seat to experience road safety from every angle."

How SafeT360 is contributing to a Newcastle University safety study, here

The next stop for SafeT360 is the ‘Anything Goes’ Scouts Victoria event before a tour of New South Wales in March.  

"Whether in a regional or urban area, we all have a role to play in road safety and need to understand how to share the road safely with trucks," Weller says. 

"SafeT360 has one clear goal – to save lives, and we are excited to get back out on the road to connect with young people across the country. 

"While the truck is out on the road, all SafeT360 resources and activities, including virtual reality experience, are also available on the SafeT360 website for anyone to access on their own device for free." 

The national tour is also contributing to a research partnership with the University of Newcastle. 

"This partnership will deliver valuable insight into safety initiatives and how organisations can deliver the most effective communications and campaigns possible," Weller says. 


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