ATA and Teletrac Navman link on diversity program

Partnership aims to change industry image, address driver shortage

ATA and Teletrac Navman link on diversity program
Megan Duncan


The Australian Trucking Association (ATA) and fleet tech firm Teletrac Navman have launched a government-backed program to promote diversity within the transport and logistics industry.

The 2020 Teletrac Navman Driving Change Diversity Program will teach participants how to create change and facilitate diversity in their workplace and community, share personal insights into the development a marketing campaign that showcases diversity within industry, and develop a strong professional network with like-minded individuals. 

The ATA view is that, while Australia is experiencing a big shift in the perception of transport, there is still a lot of ground to cover when it comes to diversifying the workplace. 

"With the support of Teletrac Navman, the program will showcase diversity champions to the trucking industry and wider community, promoting positive perception of industry and encouraging new entrants into the workforce," ATA chair Geoff Crouch says. 

"Data shows the average Australian truck driver is a 47-year-old male, with females accounting for only three per cent of the driver workforce, and close to 60 per cent of truck drivers are aged 45 years or older. 

"Teletrac Navman are strong diversity champions and have demonstrated a strong commitment to drive positive change in the trucking industry. We are proud to partner with them for this initiative."

Teletrac Navman Australasia director of marketing Megan Duncan says bolstering diversity in the workforce brings many benefits.

"We are excited to be partnering with the ATA to champion change in transport," she says.

"Our aim is to support an inclusive industry made up of all people from diverse communities. The benefits that come with having a diverse workforce are well known and we want to include all people in the future of transport.

"So, if you’re just entering the workforce or going strong into your retirement years, have a disability or fit within any spectrum of society we want you to help build Australia’s transport industry."  

A Telectrac Navman reports highlights transport's gender disparity 

The program has received support from Canberra, namely federal transport minister Michael McCormack and assistant inister for freight transport Scott Buchholz.

"The trucking industry has an ageing workforce and quite a low number of female drivers which is why increasing the diversity through initiatives such as this is so important," McCormack says. 

"We understand changes are needed to attract more young people and women to this important line of work by offering a wider range of training and career opportunities." 

Buchholz adds: "The transport sector is now a professional industry undergoing significant technological and safety improvements that provide attractive and worthwhile jobs and careers.

"New opportunities created the forecast increase in the national freight task means the industry’s workforce of the future will need to include Australians from all backgrounds. 

"I commend the ATA for this diversity program to build a modern, professional workforce."

The 2020 program will consist of filming participant stories in their workplace, two days of diversity training and marketing campaign development workshops from 31 March – 1 April 2020, participation in Trucking Australia 2020, in Cairns from 1-3 April 2020 and an industry marketing and promotional campaign.

Participants must be involved as an owner or employee in a trucking business that is a financial member of an ATA member association or TruckSafe.

A participant could also be a direct member of an ATA association that offers individual membership. 


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