Uber regional boss gains North Asian role

Anderson steps up as local opposition to company firms

Uber regional boss gains North Asian role
Susan Anderson


Uber may be the bugbear of the wider transport industry and its union but its regional general manager is seen to have done so well the company has promoted her.

Susan Anderson is taking on an expanding leadership role to include Uber’s rides businesses across North Asia, adding to her existing portfolio of Australia and New Zealand.

As regional general manager, ANZ and North Asia, Anderson will be responsible for "serving riders and drivers and unlocking further growth in Japan, South Korea, Taiwan and Hong Kong", the international company says.

"North Asia is strategic priority and hub of innovation for Uber as the region embraces safe, reliable transportation options that incorporate technology.

"We are partnering with cities on a range of products and services, and the region is at the forefront of our global push to bring taxis onto the platform with the help of world class technology.

"Over the last two years Susan has successfully grown our rides offering in Australia and New Zealand ensuring full regulatory compliance, an exceptional bench of diverse leaders and a clear competitive advantage anchored to products tailored to the Australian market and an ambitious expansion to 51 new cities. 

"She is uniquely placed to take on this new challenge."

Read of the concern raised about the ‘uberisation’ of freight, here

Before joining Uber, Anderson had operational and leadership roles at Bain & Company and Amazon. 

"I’m thrilled to bring the best of Uber to North Asia to help unlock the potential in the region," she says

 "By listening to governments, our partners and the transport community, I’m looking forward to serving the riders and drivers who rely on Uber every day."        

The Transport Workers Union (TWU) has a continuing campaign underway against Uber, accusing it of exploiting its drivers, and both the union and trucking industry bodies distrust the likely advent of Uber Freight, which promises to replicate in the industry its disruptive impact on taxis.

Both arms of the industry also have significant concerns about Amazon.


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