Tell a Mate campaign to spread truck safety message

NHVR looks to actor and celebrity Shane Jacobson for cut-through with public

Tell a Mate campaign to spread truck safety message
Shane Jacobson has teamed up with the NHVR


The TV personality and star of Kenny, Shane Jacobson, has agreed to talk truck safety to help raise awareness among road users.

NHVR CEO Sal Petroccitto approached Jacobson after meeting him in Queensland, teaming up with him to deliver the safety campaign.

"I met Shane at a heavy vehicle event in Cairns and I was impressed with his passion for heavy vehicle safety," Petroccitto SAYS.

"I’m pleased someone with Shane’s profile has agreed to encourage heavy vehicle drivers to get out there and ‘Tell a mate’ about heavy vehicle safety."

Tell a mate is a social media campaign, delivered by the NHVR to highlight that heavy vehicle safety is everyone’s business, whether you drive a truck, car or tow a caravan.

"If you’re a driver or operator who has been around heavy vehicles for any length of time you know how important safety is," Jacobson SAYS.

"Don’t keep your safety tips to yourself. Talk to other drivers, talk to your mates who drive light vehicles or talk to everyone in your supply chain.

"In my experience truck drivers love a yarn and love to tell a story, but rarely do I hear them talk about safety.

"Then next time you’re speaking to mate, share your knowledge about heavy vehicle safety."

For more information on the NHVR’s safety tips and social media safety campaigns visit


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