Daimler Truck and Bus to go it alone


Restructure sees Daimler split from Mercedes-Benz

Daimler Truck and Bus to go it alone
Daniel Whitehead

 

"Flexibility" and "customer focus" have been cited as contributing factors in the recent formal split of Daimler Truck and Bus from Mercedes-Benz car and van divisions.

From October 1 the three divisions will function as separate legal entities as part of a global Daimler strategy, driven from their German headquarters.

The move is the latest phase of Daimler’s customer dedication process.

According to Daniel Whitehead, CEO of Daimler Truck and Bus Australia, the move will allow the business to focus on specific customer needs.

"We are now a fully dedicated truck and bus company," Whitehead says.

"This change will allow Daimler Truck and Bus to intensify our focus on our customers who have different needs to van and car customers.

"It also gives us increased flexibility and will enhance our ability to better respond to customer needs as we pursue our sustainable growth strategy."

Whitehead says the company has been adding key staff in the lead-up to the change, and intends to add more in the near future.

Operations will continue in their current Mulgrave headquarters.

Daimler Truck and Bus markets Fuso, Freightliner and Mercedes-Benz models in Australia.

"Our dealers are a one-stop shop for trucks and buses, covering all the major market sectors with the best products from Europe, the United States and Japan," Whitehead says.

"Following the LED process we are now in an even better position to leverage this strength through our extensive dealer network."

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