WARTA hails 'truckie tips' campaign success

Thousands view road safety campaign videos in first week

WARTA hails 'truckie tips' campaign success
Tips from Truckies has had 50,000 views


The Western Australian Road Transport Association (WARTA) has hailed early success of a road safety campaign based on a series of short video tips from truck drivers.

It reports that the ‘Tips from Truckies’ Facebook and Twitter video campaign has garnered more than 50,000 views in the first week.

This makes it one of the most successful campaigns conducted by the WA Road Safety Commission, WARTA executive director Cam Dumesny says, noting that it presents a positive aspect of the industry that the public often fails to see or appreciate.

"The videos used real drivers, presenting their own tips in an unscripted video interview of 30 seconds," Dumesny says.

"The point made by the WA industry is that our WA drivers can travel over 200,000 km per year, so who better to provide advice to car drivers planning to undertake long trips over the holidays?

"The campaign has served two good purposes, not only providing a road safety message but also showing the human and professional face of road transport in WA."  

"Thanks to Mark of Cunderdin Transport, Rob of Bussellton Freight and Phil and Doug of Goldstar Transport."

He adds that the campaign was the brain child of the united WA road transport industry, involving Livestock and Rural Transport Association of WA, Transafe WA and WARTA.

Road safety commissioner Kim Papalia says the videos are" vital in helping all drivers understand the importance of sharing the roads ahead of a busy time across the state".

"Many road users spend the majority of their time in the metro area and don’t interact with heavy vehicles very often," Papalia adds.

"It can be intimidating and there is a degree of uncertainty from those drivers, so it is extremely valuable to have this engagement with truck drivers, and listen to their observations and advice, as we head into a long weekend with high volumes of traffic on the road."

The videos can be seen here:

https://www.facebook.com/pg/roadsafetycommission/videos/​ and https://twitter.com/RoadSafetyWA 

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