E-commerce expert joins Sendle board

Company says Souness’ expertise will help drive small business-focused initiatives

E-commerce expert joins Sendle board
James Moody with new board member Helen Souness.


Sendle has appointed e-commerce and marketplace expert Helen Souness as a member of its board.

Souness has more than 10 years’ experience in the e-commerce sector and is the current MD Australia and Asia of Etsy, which is one of Sendle’s partner companies.

In the past, she has also worked with Envato and SEEK.

"Purpose-driven businesses are close to my heart, and Sendle is helping small businesses compete with the big end of town," Souness says.

"These businesses are frequently underserved by a lot of companies but Sendle is doing great work to support this community and I’m excited to be a part of it.

"Sendle is a brilliant example of a disruptor being better, cheaper and greener."

Sendle says Souness’ expertise will help the company drive more small business-focused initiatives.

"Helen’s expertise in scaling businesses and online retail will be an important part of Sendle’s continuing journey in helping small business to thrive with delivery that is simple, reliable and affordable," Sendle CEO James Moody says.

"She’ll be an invaluable part of the team as we continue our rapid growth journey this year."

Sendle is planning to announce new partnerships with other e-commerce platforms in the coming months, the company states.

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