Centurion to drive home road safety message


Effort to raise awareness of drink driving dangers using trailers around WA

Centurion to drive home road safety message
Road Safety Commission (WA) operations director Chris Adams, left, with Centurion CEO Justin Cardaci

 

Socially aware Western Australian-based trucking company Centurion has linked with the state’s Road Safety Commission to help drive road safety messages to regional areas.

Centurion’s fleet of 13x2.5 metre hard-sided fridge trailers will become ‘mobile bill boards’ carrying a range of messages aimed at improving the behaviours of drivers in regional Western Australia.

The first trailers to be branded will carry strong anti-drink-driving messages.

Two of the first four trailers will service Centurion’s north-west route that includes Karratha, Port Hedland, Broome and Kununurra, while the other two will service Kalgoorlie.

Drink driving has been identified as a significant road safety problem in both of those regions.

"The idea to brand the trailers is in recognition of regional WA’s poor road safety record and the difficulty of communicating road safety messages to people living and travelling to the regions," the company says.

Centurion estimates its vehicles travel more the 40 million kilometres each year.

Centurion CEO Justin Cardaci says his organisation is proud to be part of the government’s new road safety campaign.

"We are a business very much focused on the safety of our people, the people we deal with and the communities we operate in. So, carrying messages on our trailers with the aim of keeping all road users safe is a great fit with us.

"As a business that services the regions we recognise the regional road toll is an issue in the State and we are committed to playing our part in trying to positively impact this.

"If we can help save the life of even one person then we will have been doing our bit."

Cardaci says Centurion had a zero tolerance approach to alcohol across its workforce so his message to drivers was simple.

"If you are drinking, then don’t even think about getting behind the wheel and stay off the roads."

You can also follow our updates by joining our LinkedIn group or liking us on Facebook