Linfox builds on its Indigenous employment scheme


New indigenous-designed logo hits road to highlight the initiative

Linfox builds on its Indigenous employment scheme
Linfox storeperson David Nelson shows off the new logo for the company's Indigenous Employment Program

 

Linfox Logistics is ramping up its specialist indigenous employment program, with a new logo being given prominence on a number of Linfox trailers.

The company says it is committed to closing the large employment gap between Indigenous and non-indigenous Australians. 

Its Indigenous Engagement program includes a range of activities to support, enhance and improve its standing as an employer of indigenous talent.

"Linfox works with employees, customers, community, government agencies and partners to ensure we are creating opportunities and changing lives," the company says.

The launch of the logo coincides with the second stage of the wider program. 

"Our goal is for future generations of Aboriginal and Torres Strait Islanders to overcome the long history of inequality, by providing employment opportunities and better futures for their families and communities."

The logo itself –by Indigenous graphic artist Marcus Lee – is designed to express exactly that sentiment.

The dotted pathways represent Linfox’s extensive logistics network, while the yellow wheel in the centre depicts the positive momentum that the Indigenous Engagement Program is creating in target communities.

Linfox says the strategy has already created more than 200 sustainable jobs over its first five years of operation.

"From entry into the business, Indigenous Australians are equipped with the skills and training to join Linfox – whether it be on site, at head office, or on the road."

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