Countrywide Marketing still miffed over NHVR’s stance

By: Ruza Zivkusic-Aftasi


Publishing firm says NHVR is “digging their heels in”.

Countrywide Marketing still miffed over NHVR’s stance
Countrywide Marketing says its roadbook is designed to help truck drivers understand national heavy vehicle regulations.

 

A publishing company putting together an information booklet for truck drivers is questioning why the National Heavy Vehicle Regulator (NHVR) keeps advertising warnings against it on its website.

Countrywide Marketing director Timothy O’Keefe, who is about to publish a simplified guide of rules and regulations under the title of the National Heavy Vehicle Roadbook, says he’s yet to receive an apology from the regulator for being criticised over a similar name that the two share.

He says the company has never stated it is linked to the regulator despite the NHVR naming it in a notice to industry warning it to "take care when dealing with companies who may be selling advertising space in publications using words and images that imply a connection to the NHVR".

"To be honest with you I don’t understand why government would still have that advertising warning on its website," O’Keefe says.

"I suppose they’re digging their heels in. They don’t seem interested to make contact with us."

The free National Heavy Vehicle Roadbook is due to be released this month and will contain basic easy-to-read information to help drivers understand national heavy vehicle regulations.

O’Keefe says national regulations are not written in a way that makes it hard for truck drivers to understand them.

 "Truck drivers have to go through university to understand what they’re putting in black and white," he says.

"They can be fined now for filling out their logbooks incorrectly for misspelling words.

"With the roadbook, we want to have a page in there to eliminate the embarrassment for the truck drivers including the correct spelling of all the words that need to be used so we can try and hopefully cut down the fines."

O’Keefe last month criticised the NHVR for issuing a warning to the trucking industry about dealing with Countrywide Marketing. He also threatened to sue the regulator.

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