The Australian Trucking Association has launched TruckWeek 2014 to promote the industry to the wider public
Trucking operators are being urged to pitch in next month as part of TruckWeek 2014 to promote the trucking industry to the wider public.
The Australian Trucking Association (ATA) has officially launched the 2014 event, which is held every two years to raise the profile of trucking and celebrate its achievements.
TruckWeek 2014 will run from September 1 to 7, and the ATA wants operators to hold an event to help build ties between the industry and the community.
“TruckWeek 2014 is our chance to show Australians how trucking delivers,” ATA chair Noelene Watson says.
The ATA’s TruckWeek website lists a number of suggested events, such as holding an awards ceremony, taking a local politician for a drive in a truck, talking to local media, holding a barbecue or visiting a local school.
“The national TruckWeek website has a host of great event ideas and resources to help carry them out, including template letters, safety tips and even official TruckWeek award certificates,” Watson says.
“I urge every trucking operator to visit the website, find an idea that suits your business and then register an event.”
Watson says the ATA will promote each event through the TruckWeek website, the media and on social media.