Job ad growth continues


Total job advertisements rise for the seventh consecutive month in November

Job ad growth continues
Job ad growth continues
December 6, 2010

The total number of jobs advertised in major metropolitan newspapers and on the internet rose for the seventh consecutive month in November.

As reported in the latest ANZ Job Advertisements Series, job ads were up 2.9 percent last month, following a 0.7 percent increase in October.

NEWSPAPER JOB ADS
The number of job advertisements in major metropolitan newspapers rose by 0.9 percent
in November.

This increase comes despite the structural switch toward internet job ads, particularly in South Australia and Queensland in recent months.

In trend terms, the number of newspaper job advertisements nudged 0.2 percent higher in November, and YoY growth slowed to 0.9 percent.

The rise in newspaper job ads in November was led by the Northern Territory (+7.5 percent MoM), Queensland (+5.2 percent MoM), South Australia (+3.6 percent MoM) and Victoria (+2.2 percent MoM).

INTERNET JOB ADS
According to ANZ, the number of internet job advertisements rose by 3 percent in November.

Internet job advertisements are now 35.6 percent higher than they were a year ago.

ADVERTISING TRENDS
ANZ’s Head of Australian Economics, Ivan Colhoun, says the continued penetration of the internet in job advertising requires careful interpretation of job advertising trends.

He says newspaper job advertising in Queensland, WA and South Australia appears to have been significantly impacted by a switch to the internet in the past six to nine months.

"When allowance is made for this, there remains an improving trend for job advertising in these states, most notably in WA, no doubt reflecting the re-emergence of the mining boom."

ANZ forecasts a 20,000 increase in employment in November and a drop in the unemployment rate to 5.2 percent from 5.4 percent last month.

The ABS will release the official November labour force data
on Thursday (December 9).

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