Internet pushes job ads up in October


Improvement in the number of internet job advertisements sees total job ads rise by 0.6 percent in October

Internet pushes job ads up in October
Internet pushes job ads up in October

November 8, 2010

An improvement in the number of internet job advertisements has seen the number of total job ads rise by 0.6 percent in October, according to ANZ.

The
Bank's latest
Job Advertisements Series shows total ads rose to an average of 179,040 per week (seasonally adjusted).

This follows a 1.1 percent increase in September (originally reported as a 0.6 percent rise).

NEWSPAPER JOB ADS
Despite the
rise in total job ads, the number of job advertisements in major metropolitan newspapers fell by 0.3 percent last month.

This was the fifth fall in newspaper advertising in seven months and in part appears to reflect greater penetration of internet advertising in South Australia and Queensland.

According to ANZ, the fall in newspaper job ads in October was led by the Northern Territory (-7.6 percent MoM), Queensland (-5.4 percent MoM) and New South Wales (-1.3 percent MoM).

INTERNET JOB ADS
Meanwhile, ANZ’s Job Advertisements Series shows the number of internet job ads rose by 0.6 percent in October.

This is a slowing from the 1.3 percent rise experienced in September and is the softest result since April.

Internet job advertisements are however still 36.5 percent higher than they were a year ago.

As a result, ANZ is expecting the Australian Bureau of Statistic’s employment report for October, to be released this Thursday,
to show "relatively muted growth of 15,000."

Head of Australian Economics, Ivan Colhoun, says while the pace of employment growth has accelerated in recent months, statistical analysis combined with recent trends suggests that this pace of growth is set to moderate.

"In particular, full-time employment will likely cool following two consecutive monthly increases of above 55,000," Colhoun says.

"We also expect a dip in the participation rate following September's surge and this will likely see the unemployment rate remain steady at 5.1 percent," he says.


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