Northline target SMEs with new service

Logistics operator Northline to deliver partial loads from Asia to Darwin in a move it says will benefit businesses

April 21, 2010

National logistics specialist Northline will being carting partial loads from north Asia to Darwin in a move it claims will significantly benefit small to medium Australian businesses.

The company’s its weekly service on May 20, bucking the conventional practice of businesses only carrying full container loads from Shanghai.

Northline CEO Craige Whitton expects there will be strong demand from the resource and housing construction industries, the automotive parts sector, white goods retailers and tiling suppliers.

He says the restrictions on container loads made importing products intermittent or unaffordable for many businesses.

"To date, the only way to get shipments from China to Darwin has been on a full container load basis," Whitton says.

"If a business in the NT [Northern Territory] required a spare part from Asia the only options were to order it via east coast ports and road-freight it to Darwin or to have it air-freighted if it was urgent."

The privately-owned Northline has been running for 25 years and currently provides road freight, warehousing and international freight services.

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