New Northline CFO predicts big things


Northline poaches new CFO who says the company is well positioned to expand its reach and revenue

February 8, 2010

National freight and logistics operator Northline has poached a business advisor to help expand the company’s reach, amid predictions the company is primed for a big year.

Sue Edwards, who acted as an external advisor to Northline for 11 years, will leave Deloitte to join the company as its chief financial officer.

The company says Edwards was a key factor in helping grow its revenue and reach significantly during the previous decade.

Edwards says Northline is well-positioned for growth due to its ability to support resources and infrastructure development in northern and North West Australia.

"The business is very clear about what it is good at," she says.

"Northline’s national network of long-haul freight services and fully integrated distribution centres provides a terrific value-adding infrastructure for our customers."

The privately-owned business employs about 400 people and provides freight, warehousing and international freight services.

Edwards says the chance to get more involved in the business as an employee rather and an external advisor was part of her decision to leave Deloitte.

"The chance to be much more hands-on involved in the opportunity of running the business really did excite me," Edwards says.

"Northline was a client of mine for most of my 11 years at Deloitte. This is a new challenge and it brings together my banking and financial skills from the building society with my business advisory skills."


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