Still No 1: ATN leaves competitors in its wake


Latest official circulation audit figures confirm <i>ATN</i> as number-one transport management magazine

January 25, 2010

The latest official circulation audit figures confirm ATN's place as the number-one transport management magazine in the market.

ATN hit an average monthly circulation figure of 14,340 in the 12 months to September 31, 2009, boosted by its partnership with the Queensland Truck and Machinery Show in May where thousands of copies were distributed throughout Australia’s largest trucking exhibition.

And while ATN continues to validate its readership through the independent Circulations Audit Board – the industry standard for verifying readership data - competitors have dropped out of the race altogether.

ATN is now the only transport magazine in the market audited by CAB.

Editor-in-Chief Graham Gardiner says the figures confirm ATN’s superior market reach and commitment to hitting the key decision-makers in the transport market.

"Any debate over which is the biggest and best fleet management magazine is over," he says.

"ATN has an unrivalled commitment – in print and online – to serving the transport market with the best news and information for business operators. The latest audit backs the case that our readership and reputation among the key operators and decision-makers in transport is second to none.

"While newer rivals promised to shake up the market, the fact is they haven’t delivered what readers want and they can’t stand by any of their circulation claims. Only ATN can promise advertisers a platform that delivers on its circulation and quality of readership claims."

In further confirmation that its unique market positioning as the source of news and information for transport business owners and managers – online and in print, is the right one, the latest figures show ATN’s online readership skyrocketed during 2009.

Google Analytics data confirms that visitors to ATN’s daily news website, Fullyloaded.com.au, averaged more than 14,000 a month, while unique browsers (UBs) averaged in excess of 5,200 a month.

On top of this, visitors to ATN’s jobs website, Transjobs.com.au, averaged almost 10,000 a month and UBs nearly 7,000 a month.

Visitations and UBs to its online truck buyers’ guide, NewTruckSearch.com.au, averaged just under 2,000 a month.

Gardiner says ATN’s unique and extensive suite of products, online and in print, offers advertisers an unrivalled multi-media platform through which to target the key decision-makers in the industry.

He notes that 2004 research by ACIL Tasman found that fleet operators (that is, those that employ more than just the owner-operator) comprise 40 percent of the nation’s transport operators, but account for 89 percent of industry income – and, hence, are the major source of new investment in the industry.
ATN readers are the key decision makers in medium to large transport companies.

More than 40 percent are CEOs/General Managers, with the rest occupying senior positions responsible for fleets, logistics, warehousing, IT, HR, finance, sales/marketing. Almost 45 percent are owners. Some 65 percent are in charge of operations with 11+ staff; while 50 percent employ 50+ personnel.

Importantly, Gardiner adds that ATN is part of a suite of highly targeted publications produced by Trader Business Media (a division of ACP Magazines) committed to the transport and logistics market, including:
  • Owner//Driver – ‘dedicated to the success of the person behind the wheel’ – remains the largest-circulating trucking title with a CAB audit of 42,887
  • SupplyChain Review – Australasia’s premier logistics management resource – with a CAB audit figure of 7,041
  • Australasian Bus & Coach – Australasia’s number-one bus and coach industry title - with a CAB audited circulation of 4,255.
"For suppliers of products and services vital to the ongoing success of the nation’s road transport operators – from trucks, trailers and ancillary equipment, through to finance, insurance, warehousing and materials handling equipment, and information and communications technology, Trader Business Media’s suite of market-leading publications, online and in print, offer an unparalleled and highly effective mechanism to connect with key decision makers," Gardiner says.

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