Road ahead initiative attracts 10,000th visitor


ATA's Road Ahead exhibition attracts its 10,000th visitor since beginning in May

The Australian Trucking Association’s (ATA) Road Ahead exhibition is racking up support, with 10,000 people visiting the state-of-the-art truck since May.

The truck, which is fitted with TV screens and educational games, reached the number while at Shepparton in Victoria.

ATA Chairman Trevor Martyn welcomed the significant milestone and says he looks forward to many more as the trailer continues its 10 year mission.

"Our aim is for the exhibition to reach half a million people from all corners of the country over the next decade," Martyn says.

The Road Ahead, which is funded by the industry and its suppliers, aims to increase young people’s safety awareness of trucks and to promote careers in the industry.

"One of the highlights of exhibition is the safety table, which allows eight people to compete through 10 mini-games about how to share the road safely with trucks," Martyn says.

"It delivers a vitally important road safety message. A significant number of road accidents involving trucks occur because other motorists do not realise that trucks can’t accelerate, slow down, or turn as well as their cars."

Since beginning the initiative five months ago, the ATA has taken its message to students from 25 schools across Victoria, South Australia and NSW.

The exhibition has featured at industry events including Primex in Casino, Trucks Out West in Dubbo, the Sun Assist Motor Show in Mildura and the NatRoad Conference on the Sunshine Coast, Queensland.

In the coming months, the trailer will head to the ATA/ARTSA Technical and Maintenance Conference in Melbourne, the Newcastle and Hunter Region Road Transport Awareness Day and the Eldridge Transport Scholarship Challenge in Queanbeyan.

You can also follow our updates by joining our LinkedIn group or liking us on Facebook