ACP Magazines’ business-to-business publishing entity Publishing Services Australia (PSA) has been rebranded as Trader Business Media. The new company name is
ACP Magazines’ business-to-business publishing entity Publishing Services Australia (PSA) has been rebranded as Trader Business Media.
The new company name is designed to better reflect the closer alignment of the category-leading publisher and its managing company Trader Classifieds, which is the classified advertising arm that works across the portfolio of the publisher’s titles.
Trader Business Media specialises in business-to-business publications with a portfolio of magazines, online and events in the transport, logistics, rural and Queensland business markets.
Its stable of titles includes Owner//Driver, Blues Country, SupplyChain Review, Queensland Business Review, ATN and Australasian Bus & Coach.
“The two entities share not only clients but other services such as finance and advertising material delivery and it makes sense to both clarify and emphasise their strengths as a single business,” said Keith Falconer, Chief Executive Officer of ACP Magazines’ Trader Classifieds.
ACP Magazines purchased PSA, now Trader Business Media, in March 2007.