ATA launches travelling exhibition centre

By: Jason Whittaker


The Australian Trucking Association (ATA) has launched its travelling exhibition centre to promote the trucking industry at schools, colleges and

The Australian Trucking Association (ATA) has launched its travelling exhibition centre to promote the trucking industry at schools, colleges and shows.

The semi-trailer, called the Road Ahead, will travel Australia to educate communities on the importance of acting in a safe manner around trucks. To do this, the truck has been decked out with interactive games to enable students to understand the danger or cutting in front of trucks or overtaking turning vehicles.

The exhibition also aims to encourage students to drive patiently around trucks by stressing the point they are limited to 100kmh.

"A significant number of accidents involving trucks are caused by other drivers, often because they have not been taught that trucks handle differently to their cars," ATA Chairman Trevor Martyn says.

There are eight interactive displays in total, which are built into the surface of the truck’s "safety table", which the ATA says will be the centrepiece of the exhibition.

Martyn used the 2008 Australian Trucking Convention to launch the exhibition, which, as well as pushing the issue of safety, will also attempt to attract students into the industry.

"The trucking industry faces a critical skills shortage, and we are taking action to tell school students what we have to offer," Martyn says.

He says the exhibition is one of a number of steps the ATA is taking this year to improve safety in the industry. As well as holding a safety summit during this year’s convention, Martyn says the ATA is pushing for uniform fatigue laws, more rest areas and better speed management.

The exhibition’s first stop will be New South Wales followed by an appearance in Victoria.

"The exhibition centre will now travel across Australia, starting with the Primex exhibition in Casino in June. It is also confirmed to appear at the Goulburn Valley Transport Expo in Shepparton in September," Martyn says.

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