Australia Post and IKEA have announced a new three-year strategic partnership to enhance to Swedish retailer’s presence in Australia.
The new deal will see Australia Post become IKEA’s primary eCommerce fulfilment partner for small and medium parcels, partially due to its benefits in reaching Australia’s regional population.
IKEA currently possesses ten stores across six Australian states and territories, and fulfilled over 500,000 parcel orders across the nation in the 2023-24 financial year.
23 per cent of these orders were delivered to areas outside the reach of metropolitan stores. IKEA CEO and Chief Sustainability Officer Mirja Viinanen says Australia Post’s regional collection points and post office network will help improve the company’s delivery scope.
“As an omnichannel retailer, our goal is to bring IKEA to more people, in more ways and in more places, making it easier and more convenient than ever before for Australians to shop with us to create homes they love,” Viinanen says.
“We’re famous for our flatpack furniture, however what our customers don’t always realise is much of the IKEA home furnishing range is available to them in a parcel via the post. Partnering with Australia’s largest delivery provider allows us to greatly enhance our accessibility for our customers in this way.
“We are excited to work together with such a highly trusted brand as Australia Post, who shares our values when it comes to excellence in customer experience and a dedication to sustainability and look forward to a successful new partnership.”
Australia Post CEO and Managing Director Paul Graham highlighted the scope of Australia Post’s delivery network as beneficial for both companies.
“Australia Post is proud to be chosen as IKEA Australia’s trusted delivery partner. With our robust infrastructure and commitment to reliability and efficiency for customers, we have built the largest delivery network in the country,” Graham says.
“We look forward to supporting the continued growth and momentum of this iconic brand as they expand their customer reach in Australia through our extensive delivery capabilities.”
Australia Post is projected to deliver over 250,000 IKEA parcels every year under the agreement, and its electric vehicle fleet will contribute to IKEA’s zero-emission delivery goals.
The partnership will launch in October, 2024.
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