Hino has continued its long-term leadership of the medium and heavy-duty truck markets in Japan for the 35th consecutive year.
Hino has continued its long-term leadership of the medium and heavy-duty truck markets in Japan for the 35th consecutive year.
In 2007 Hino Japan topped the medium-duty sales charts with sales of 13,333, representing 35.6 per cent of the market.
It led the way in heavy-duty sales with 15,576 trucks sold, a market share of 30.2 per cent.
Hino was consequently number one in combined medium and heavy duty sales last year, with sales of 28,909 trucks.
The company is aiming to use the continued success and acceptance of its medium and heavy-duty product in Japan to strengthen its relative position in Australia.
Galvanising Hino’s charge are a number of new models in the 500 and 700 line-ups.
In Western Australia – flush with the riches generated by the mining boom – WA Hino was the number one dealer in its market area for heavy-duty trucks, proving that Hino can compete with the biggest heavy-duty competitors in Australia.
“Hino understands that to be number overall, it needs to be number one in all markets,” says Junsuke Ando, president Hino Australia.
“The performance of Hino vehicles in Japan’s medium and heavy-duty segments shows the capability of these products to establish themselves as market leaders.
“To be number one for 35 years is a simply amazing result!
“However, Australia is one of the most competitive truck markets in the world, and in the last 12 months the market has become even tougher.
“We want to be bigger and better – and we only have to look to our parent company’s domination of the medium and heavy-duty markets in Japan for our inspiration.”