Hino increases sales figures and market share, according to the latest industry figures
January 11, 2013
Hino says it sold 26 percent more trucks in 2012 than in 2011, according to the latest T-Mark industry sales figures.
That figure compares with total market growth of about 10 percent.
The big Japanese manufacturer delivered more than 4,000 units last year, out of an industry total of 27,345 (excluding light vans).
It equates to a market share of more than 15 percent, which Hino says is up on a 13.6 percent share in 2011.
“Hino’s range performed well in the market last year, despite the ultra-competitive nature of the industry,” Hino Australia Divisional Manager Alex Stewart says.
Stewart says the Australian new truck market “turned a corner” in 2012, showing strong signs of recovery after several subdued sales years.
“Market demand for trucks in all segments was encouraging in 2012, with a large number of customers returning to the market to replace fleets that were ageing prior to the global downturn,” he says.
“Steady supply of Japanese-manufactured models following a difficult 2011 also aided the ongoing sales rebound in the market.”
Hino says it sold 1,800 of the new 300 series model, giving it a 20 per cent share of the light duty segment.
The company sold nearly 1,900 of the Hino 500 series, which it says received a number of significant upgrades in 2012, including the addition of a ProShift 6 automated manual transmission. Market share in this medium segment was almost 30 percent.
Furthermore, Hino sold 536 of the 700 series heavy-duty trucks, up almost 30 percent on the year before.
