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Hino Australia appoints new president and CEO

Hino Australia has turned to a senior leader within its organisation to fill its biggest role

Hino Australia has announced the appointment of Richard Emery as its new president and CEO. Emery succeeds Takashi ‘Sam’ Suda and will begin in his new role on February 1, 2024. 

Hino says that Emery brings more than three decades of sales, marketing and business development experience in the global automotive and trucking industry. More recently, Emery served as vice president of brand and franchise development at Hino Australia. 

Prior to joining Hino, Emery was CEO and managing director of Nissan Australia. He has also held senior executive roles at Mercedes Benz, Mitsubishi, Audi and Land Rover. 

Emery currently represents Hino on the Truck Industry Council and has also been a board member of the Federal Chamber of Automotive Industries (FCAI). 

“Over the past two years, Richard has demonstrated excellent leadership and management skills,” Suda says. 

“He has built strong connections with our dealer partners and provided important strategic direction to our sales operations through a challenging supply environment 

“I am confident in leaving Hino Australia in his capable hands.” 

Suda will now retire following a 40-year career at Toyota and Hino. For the past five years he was president and CEO of Hino Australia.  

Emery says he’s thankful for Suda’s leadership of Hino Australia. 

“Sam has led Hino Australia through a difficult five-year period, which included two years of COVID lockdowns,” Emery says. 

“His calmness and astute business approach provided Hino with a business environment that saw us achieve record sales in 2021. 

“Critically, Sam oversaw the development and opening of Hino Australia’s new Parts Distribution Centre in 2021, which has allowed our business to provide our customers with the service levels they require.” 

Emery says Suda’s tenure also saw the launch of Hino’s 500-series standard cab, its 700 series models as well as its telematics platform Hino-Connect. 

“On behalf of Hino Australia, I would like to thank Sam for his exceptional leadership,” Emery says. 

“I am looking forward to continuing to work with the Hino dealership network and head office team to invest in and entrench a sustainable and robust business model that will perform in any environment.”

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