Hino Australia and Supercars have marked a decade of partnership, one that has become one an enduring and recognisable alliance.
Since first joining forces in 2016, Hino has played an vital role in the championship, serving as the Official Light & Medium Duty Truck Sponsor for the Repco Supercars Championship, and as the naming partner of the Supercars Recovery Team at Supercars‑promoted events.
President and CEO of Hino Australia Richard Emery says celebrating a decade with Supercars is a huge moment for the brand.
“2026 will be one of our biggest years yet in Supercars with the Hino Hub returning for its 10th year of delivering expert analysis and strategic insight during the television broadcast,” he says.
“The Hino Sports Deck continues to be a fan favourite, appearing at Townsville, Bathurst, Gold Coast and Adelaide providing exclusive views and exciting giveaways.”
The Sports Deck is a double-storey, 40-foot converted shipping container, transported by a Hino 700 Series SH1845 4×2 prime mover.
“Our involvement with the Supercars Recovery Team demonstrates our ongoing commitment to safety, both on the track and in our trucks,” he says.
“At selected rounds of the 2026 Championship, recovery operations will be supported by a Hino 500 Series Standard Cab and a Hino 300 Series 916 Hybrid Electric Wide Cab.”
Over the past decade, the partnership has demonstrated Hino Australia’s commitment to safety, innovation and performance.
“Reaching the 10‑year mark with Supercars is something we’re extremely proud of,” Emery says.
“Supercars provides an unparalleled platform to build strong national awareness while driving product engagement at a local level through on-track activation.
“We continue to see strong alignment in our customer base, and our shared commitment to safety and technology – Supercars remains a valuable program for strengthening relationships with our existing customers while connecting with new ones.
“We look forward to building on our partnership with Supercars and continuing to deliver value for fans, customers and our dealer network.”
Supercars chief revenue officer Jamie Black says Hino’s support has helped elevate the fan experience at the track and at home, with initiatives like the Hino Sports Deck and the Hino Hub.
“We look forward to continuing this exceptional partnership for many years to come,” he says.
Supercars and Hino will celebrate the anniversary throughout the 2026 season with special fan activations, content features and event experiences recognising the milestone.
The 2026 Repco Supercars Championship begins February 20 to 22 at the Sydney 500, with three action‑packed days of racing under lights at Sydney Motorsport Park.