With a heritage stretching back 123-years the Mack Truck brand had plenty of history to draw on when it came to its latest fashion collaboration with Cotton:On
“Built like a Mack Truck” is just one of the t-shirt slogans set to roll out across the world as part of a new deal between Mack Trucks and Australian clothing brand Cotton:On.
The collaboration will see the creation of an exclusive line of Mack-branded menswear including t-shirts and trucker caps, capturing the aesthetics of the 1960s and 1970s.
The collection will feature past Mack logos and typefaces dating back to the arrival of the first Mack truck in Australia in 1919.
“We’re very fortunate to have the storied history that we do,” David Galbraith, Mack Trucks’ vice president of global brand and marketing says.
“Our heritage and place in American culture affords us many opportunities to work with other brands.
“Cotton:On is one of Australia’s defining clothing brands, so we jumped at the opportunity to collaborate and celebrate Mack’s international presence.”
Cotton:On category buyer Guy Cortis says when the group started thinking about potential partners for its Americana/workwear range the Mack brand stood out from the crowd.
“When we were workshopping the idea of a brand partnership to go with our Americana/workwear range, there was one brand that stood above all others,” Cortis says.
“Mack Trucks! Mack is a massive part of American popular culture and globally recognized well outside the borders of the U.S. With such a rich and interesting heritage, it just made sense. And to put the icing on the cake, the logo is the world-famous Bulldog!”
Related story: Mack mechanics shine at masters
Mack Trucks first opened its Queensland, Australia factory in 1963 – only about 50 miles from where Cotton:On would find its beginning 25 years later. Mack, now part of the Volvo Group, has since remained one of the country’s largest heavy-duty truck manufacturers, while its trucks and bulldog mascot have become recognisable cultural icons around the world.
 |
|
Walking the line blending trucking with fashion
|