Managing onshore container movements is an ongoing challenge for fleet operators who face slim profit margins, regulatory demands, and a host of fees. With almost 30 years’ experience supporting, developing and selling transport management systems in the Australian transport industry Jamie Baldwin, Business Development Manager for FreightTracker, has found most transport operators, in particular wharf cartage companies, are searching for a cloud software solution that is reliable, integrated, creates efficiencies and is, above all, easy to use.
In 2009 Andrew Thornberry, CEO and original developer of FreightTracker, began a project to provide a software solution specifically for this segment of the industry, to succeed, the system had to manage multiple movement jobs, have an easy-to-use driver app, enable users to integrate to their own accounts’ software provider and receive data feeds from the ports, while keeping it simple and user friendly. That ethos still resounds today.
With continual feedback from the industry and numerous updates and reconfigurations, Thornberry and his team have created a product that is simple to use, secure, responsive and environmentally friendly.
An Intelligent Solution for Onshore Container movements
The logistics environment demands efficiency, accuracy, and responsiveness. FreightTracker provides businesses with real-time, data-driven insights for a comprehensive view of their supply chain. FreightTracker integrates port data, geofence monitoring, and performance metrics into one cohesive platform. With route optimisation soon to be added, FreightTracker enables companies to manage shipments with greater control and insight.
Real-time visibility allows fleet operators to respond instantly to unforeseen events. Proactive management of these events improves customer satisfaction by providing accurate ETAs, timely email updates and DIFOT reporting. FreightTracker delivers transparency, enabling companies to offer accurate delivery timelines which builds trust and reliability. The FreightTracker2FreightTracker community feature allows companies to collaborate with subcontractors and keep clients updated in real time, with seamless brand integration that enhances the end customer experience.
FreightTracker’s data-rich approach aids cost reduction. With predictive analytics, companies can cut fuel expenses, reduce dwell, demurrage and detention times, and manage expenses more effectively by automatically applying the necessary fees when these events occur, these small efficiencies add up to significant savings over time.
With features that streamline routes, reduce fuel use, and minimise idle time, FreightTracker helps logistics companies reduce their carbon footprint. Hosting with Amazon Web Services also provides unlimited scalability and removes the need to manage your own hardware which can quickly outdate and end up as landfill. The platform’s paperless processes align with green initiatives and support businesses aiming for a more sustainable approach into the future.
To deliver accurate and timely information FreightTracker depends on extensive data collection, including sensitive shipment and customer information. Maintaining robust cybersecurity is essential. FreightTracker allows the maintenance of security with configurable customer and user specific data access features and including Multi-factor authentication and strong password options that ensure and maintain the integrity of this data focused system.
Looking Forward
Thornberry’s continued commitment to the development of FreightTracker and his responsiveness to the requirements of the container industry has enabled FreightTracker to become a market leader in this area and now stands as an essential tool for small, medium and large wharf cartage companies in Australia including Qube, Lawson Sideloaders and Norman Carriers.
FreightTracker’s data-driven efficiency, transparency, and cost control, offers businesses a forward-looking approach to supply chain management while maintaining a system that is simple to use.
FreightTracker plans to further develop its general freight and warehousing solutions to the same high standards as their Containers platform while setting its sights on international expansion.
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