BTS21: No more polishing alloy wheels


Superchrome wheels take the pain out of keeping your truck looking shiny

BTS21: No more polishing alloy wheels
Stop spending hours polishing, with a new set of Superchrome wheels

In 2021, Superchrome celebrates 25 years of chroming steel wheels and 20 years of chroming alloy wheels for the truck, trailer and bus markets.

Increasing numbers of fleet and owner-driver customers are converting their existing trucks and trailers to Superchrome wheels as well as specifying Superchrome wheels for their new purchases, it says.

The reason for this increasing demand is the growing awareness of the advantages Superchrome wheels provide for rigs. These advantages are a combination of presentation, image and long-term labour and cost savings.

Superchrome wheels are easy to clean and do not need polishing to give that new shiny finish. The hard Superchrome surface also increases the life of wheels by reducing wear, it explains.

The added bonus to having Superchrome wheels is the increased amount of leisure and family time available to drivers who are responsible for the presentation of their trucks, it states.


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Superchrome has invested over one million dollars in research and development over the years to perfect this revolutionary process and that is why it is able to offer a ‘world first’ seven-year chrome warranty.

Superchrome has upgraded production facilities in 2021, for a third time, and this, combined with operating two production shifts, will ensure the increasing demand for Superchrome wheels is met, it confirms.

Superchrome makes its wheels easy to purchase by providing them to customers by direct shipment to all locations in Australia.

The wheels are also provided to truck dealerships on an exchange basis. That is, a chrome set of wheels is sent to the dealerships for a new truck and the alloy wheels being replaced are returned to Superchrome as an exchange, therefore, the chroming process is the only additional cost.

New Superchrome wheels are sent to trailer manufacturers when specified.

Superchrome says that it continues to demonstrate a profound commitment to an industry that is also a livelihood by ensuring all orders are delivered on time.

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