TRP and TradeTrucks shout free beers at ITTES


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TRP and TradeTrucks.com.au are giving the truck trade plenty of reasons for good cheer with the announcement they will join forces to host a unique Beer Garden at the upcoming International Truck, Trailer & Equipment (ITTES) Show in Melbourne from April 3 to 6.

The partnership also means visitors to the show can even grab a free beer (or soft drink) if they simply visit the TRP stand at ‘PACCAR World’ first.

The Beer Garden – to be located at the Town Square Lawn – will be the show’s ideal meeting place given it will provide beer (naturally), informal seating and rest areas, live entertainment each afternoon, and even a newsstand where visitors can read and sign up for special subscription deals on a range of great auto-trade, haulage, logistics and trucking magazines from Bauer Trader Media, publisher of TradeTrucks.com.au as well as Deals On Wheels, Owner//Driver and Australasian Transport News.

Beer

TRP Marketing Manager Marian Dekker said: "It’s a great deal for truck show visitors. TRP and Trade Trucks brands are both geared to help owners of second and third generation trucks, so helping them chill out after taking in all the truck show has to offer makes perfect sense."

As part of the PACCAR brand family, TRP parts represents a perfect balance of quality and price that offers workshop mechanics and owner-drivers of older vehicles, good quality and great value truck parts.

Bauer Trader Media Associate Publisher, Graham Gardiner, adds: "TradeTrucks.com.au is the first place owner-drivers look for latest news and innovations within the industry. So we feel excited to be a partner in a relaxed venue at the show where everyone can catch up with their mates and industry associates over a quiet beer or two. For us, it’s also an opportunity to offer our loyal readers special discount magazine subscriptions."

To publicise the TRP Beer Garden, a series of advertisements and promotional materials are being sent out through media and retail channels. But in the meantime, here are a few tips and reminders on how to be where the action is at the upcoming ITTES Show:

TRP Beer Garden Rules:

  • The ITTES Show is on at the Royal Melbourne Showgrounds from April 3 to 6
  • To get your free beer, stop by the TRP Stand first in ‘PACCAR World’ at the Town Square Hoecker
  • You can find the TRP Beer Garden, supported by TradeTrucks.com.au, at the Town Square Lawn
  • The TRP Beer Garden will be open Thursday to Saturday from 12-5 pm; and Sunday from 12-4 pm.

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