The Truck Industry Council wants to clarify its position on truck shows
Peak industry body for Australian truck manufacturers, the Truck Industry Council (TIC), has moved to clarify its position on major truck shows in Australia.
Despite reports intimating that TIC had endorsed the Melbourne truck show ahead of Sydney and Brisbane, CEO Tony McMullan has moved quickly to refute these claims.
“Truck shows are an important channel by which TIC’s members can market their products and inform those involved in the industry and the public of the significant technological advances that are being made by truck manufacturers and major component suppliers,” says Tony McMullan.
“It’s the TIC’s view that a major truck show every second year is probably the right approach.
McMullan says that TIC sees the objective of a truck show as two-fold.
“Firstly it is an opportunity for TIC to market its core message that today’s trucks are safer, greener and essential for the freight task that the nation faces.
“Secondly, the objective of a truck show is to allow the industry which includes truck manufacturers, major component suppliers and associated equipment suppliers such as trailers, tankers, tippers, garbage and crane trucks etc to display their latest products.
“From a truck manufacturers’ perspective this requirement may not necessarily coincide with holding a national truck show every two years, as an example in 2011 members of TIC will obviously wish to display their latest products which will be introduced in line with the new ADR 80-03 emission standard which comes into force from January 2011.”