Snappy safety message to catch attention in latest education campaign
The National Heavy Vehicle Regulator (NHVR) has launched a new major road safety awareness campaign for young drivers that seems impossible for them to ignore.
Titled Don’t #uck With A Truck, it is aimed at Learner (L) and Provisional (P) licence holders.
Beyond the admonishment that looks destined to gain wide attention, NHVR CEO Sal Petroccitto said the campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck.
“The campaign is intentionally provocative and is designed to grab the target audience’s attention and start important conversations around road safety.
.jpg)
“Getting an L or P plate is a big step in a young person’s life – it is essential they have the information and skills to stay safe around trucks and develop positive long term driving behaviours.
“Our goal is to prevent situations where a young driver could be in a lane next to a turning truck, or they pull in front of a truck too soon,” Petroccitto says.
A survey of 500 L and P licence holders aged between 16-25 found more than 78% of participants were unable to identify the correct stopping distance for a prime mover semi-trailer truck travelling 80 km/h, which is 116 metres.
Less than half, 45%, knew to keep one lane either side of a truck free when it is turning.
When it came to how to overtake a truck safely, 30% didn’t know you should only pull back in front of a truck when you can see its headlights in your rear-view mirror.
Don’t #uck With A Truck will appear online on Instagram, TikTok, Facebook, Snapchat, YouTube and across billboards and university O-Week pop-ups. The campaign is funded by the NHVR’s Heavy Vehicle Safety Initiative, supported by the federal government.
For more information on the campaign visit www.dontmuckwithatruck.com.au