Ford Performance Racing and Datalogic Mobile have extended their partnership to sponsor the Ford team in the V8 Supercar Championship Series
August 9, 2010
Ford Performance Racing and Datalogic Mobile have extended their partnership to sponsor the Ford team in the V8 Supercar Championship Series.
Ford Performance Racing (FPR) is the primary manufacturer-backed Ford team in the V8 Supercar Championship Series.
Building on their existing technical partnership, Datalogic Mobile, the third largest bar code reader, data collection, mobile computer and RFID systems manufacturer in the world, has now become a ‘Supporting Partner’ of FPR.
Datalogic will be running branding on the #5 FPR Falcon of Mark Winterbottom for the remainder of the V8 Supercar season.
“We are very excited to expand our support within the FPR team, says Datalogic Mobile Managing Director Anthony Beavis.
“Our companies share some core goals and values such as – providing speed, performance and reliability in our products.”
According to FPR Director of Business Operations Mark Roworth, Datalogic’s expertise in managing FPR’s inventory logistics for both the race team (FPR) and the road car program (Ford Performance Vehicles) is invaluable.
“We’re extremely happy to have Datalogic Mobile bolster its support,” he says.
Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field force automation and retail in-store.
Enterprise Business Solutions, Datalogic Mobile Business Unit, is a leader in the development of complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world with the Shopevolution™ offer.
With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.