Australia, Company News, Executive Changes, Transport News

Daimler Truck Australia unveils structure changes

The major alignment brings a variety of Daimler brands under the one umbrella in Australia and the Pacific region

Heavy vehicle brand Daimler Truck Australia Pacific has announced new changes to its local management structure as it aligns with Daimler’s global structure.

While president and CEO Daniel Whitehead remains at the helm, the local Daimler Truck arm will now be a fully integrated brand-agnostic structure, with no division among brand lines such as Mercedes-Benz Trucks, Freightliner and Fuso.

There will also no longer be vice presidents for each brand, with former Mercedes-Benz Trucks Australia Pacific vice president Andrew Assimo now becoming the Daimler Truck Australia Pacific vice president of sales and marketing across all three brands.

Former Fuso Truck and Bus Australia vice president Alex Müller is now in a special projects role at the company, while former Freightliner Australia Pacific vice president Stephen Downes is vice president of service, product, vehicle processing centre (VPC) and elite support.

The only jurisdiction this won’t occur in is New Zealand, where Fuso will continue as a separate brand managed by Keith Andrews Trucks (KAT) in close alignment with Daimler Trucks Australia Pacific.

Whitehead says the brand is confident the new structure will lead to a better experience for its customers as it mirrors the framework in key parts of the Daimler Truck world.

“The new Daimler Truck Australia Pacific structure takes into account feedback from our customers and dealers and addresses brand fragmentation, allowing us to better serve our customers with one face,” Whitehead says.

“It’s the best-practice model of the Daimler Truck organisation globally and it is also the way that most of our leading dealerships are structured, so we are confident our customers will really benefit from the change.”

The new structure will allow Daimler Truck Australia Pacific to this year welcome a new-generation electric Fuso eCanter and Mercedes-Benz eActros model.

Previous ArticleNext Article
Send this to a friend