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Daimler global sales numbers revealed

Daimler Truck has experienced a sales drop of over 65,000 units in 2024, and much of that fall has come in the Trucks Asia demographic
The Freightliner Cascadia Five.

Daimler Truck has revealed it sold a total of 460,409 trucks and buses across the globe in 2024, which is a marked reduction from the total of 526,053 it sold in 2023 – an overall drop of 12 per cent.

Much of that overall 65,644 unit drop came in the Trucks Asia demographic, with sales numbers dropping almost 40,000 units, or 22 per cent.

Two categories saw sales increases in the 2024 calendar year, Daimler Buses and battery-electric vehicles.

Global Daimler Bus sales increased from 26,168 units to 26,646 units – an increase of two per cent.

Battery-electric vehicle sales increased from 3443 units to 4035 units – an increase of 17 per cent.

Daimler Truck will report, in detail, on its financial and non-financial key figures of the 2024 financial year at Group and segment level and present its forecast for the current 2025 financial year.

Unit sales 2024 2023 Change
Trucks North America 190,428 195,014 -2%
Mercedes-Benz Trucks 126,477 158,511 -20%
Trucks Asia 125,234 161,171 -22%
Daimler Buses 26,646 26,168 +2%
Daimler Truck Group 460,409 526,053 -12%
thereof battery-electric vehicles 4035 3443 +17%

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