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CEVA helping foster auto manufacturer’s Australian expansion

CEVA Logistics is handling the delivery of Geely Auto’s EX5 SUVs to Australia as the manufacturer prepares its Australian launch
Geely EX5 SUVs leaving China.

The first entrance of global automotive manufacturer Geely Auto to the Australian market is just around the corner, and its all-electric EX5 SUVs have made their way to Australian shores with CEVA Logistics.

Geely Auto is set to be another player in the Australian passenger EV landscape, which already boasts major international players including the likes of Tesla and BYD, and offerings from traditional ICE vehicle manufacturers including Kia and Hyundai.

In 2023, brands under Geely Auto Group management sold over 1.68 million units, with new energy vehicle sales increasing 48.3 per cent.

The vehicles arrived on Australian shores through CEVA’s finished vehicle logistics (FVL) solutions. CEVA Logistics Managing Director for Pacific Guy Meredith has expressed his pride in the company’s role in Geely’s expansion into Australia.

“Helping our customers expand into new markets is a special moment,” Meredith says. “Our FVL solutions allow us to move all types of vehicles, including for Geely Auto to transport their soon-to-be-launched vehicles in Australia.

“With local expertise and nationwide coverage, we are perfectly equipped to meet the needs of Geely’s dealer network.

“Our team of experts is committed to ensuring seamless delivery operations, helping to connect Geely vehicles with Australian drivers.”

CEO of Geely Auto Australia Li Lei says the support offered by CEVA Logistics will be “integral” to Geely’s success on Australian shores.

“We are incredibly excited to be nearing the official launch of Geely Auto in Australia,” Lei says.

“The world-class logistics support provided by a leading global partner, CEVA Logistics, will be integral to our success here.

“In line with our vision for entering the Australian market, it was important to select a long-term partner to support our commitment to Australia.

“CEVA Logistics has presented a forward-thinking attitude to grow with the Geely brand, using their expertise and local knowledge to identify growth opportunities as we bring new models to the market.”

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