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CAB result confirms ATN’s market leadership

ATN further cements position as leading management magazine for road transport operators, posting a strong 8.7 percent increase in distribution

May 22, 2012

Australasian Transport News (ATN) has further cemented its position as the leading management magazine for road transport operators, posting a strong 8.7 percent increase in distribution in the latest Circulation Audit Board (CAB) audit.

Despite tight economic times, the magazine’s distribution increased by almost 1,000 copies to reach an average of 11,577 copies per issue in the 6-month period from September 2011 to March 2012 – the highest level in more than two years.

With the exception of Big Rigs, no other road transport industry magazine submitted its distribution numbers for official audit.

Editor-in-Chief and Associate Publisher of Trader Business Media Graham Gardiner attributes the result to a strong preference among road transport fleet owners and managers for ATN’s high-quality content.

This was further evidenced by the results of the Transport Census 2012 – a landmark survey of 962 transport and logistics industry participants carried out by independent research group The Seed – which confirmed that ATN is the preferred source of news and information for operators.

The survey found 70 percent of fleet owners and managers ‘frequently’ or ‘regularly’ read ATN, compared with just 32 percent who read Prime Mover, 28 percent who read Truckin’ Life and 22 percent who read Diesel.

“Our strategy of investing in quality journalism that arms readers with the information and intelligence they need to better manage their businesses, rather than relying on content sourced from PR and marketing consultants, clearly differentiates ATN from its competitors,” Gardiner says.

“The latest CAB result provides stark evidence that key decision makers in the nation’s road transport industry are increasingly turning to ATN to stay informed and gain a competitive advantage in the marketplace.”

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