Bridgestone opens one of the largest truck tyre centres anywhere in New South Wales at Eastern Creek.
Bridgestone has unveiled the newest piece in its strategic expansion to better serve Australia’s transport industry with the opening of one of the largest truck tyre centres anywhere in New South Wales.
Located just off the M7, the new Bridgestone Select Eastern Creek covers more than 1800m2 and features four undercover truck bays.
Mac Ohashi, Bridgestone Australia Ltd. Chairman and CEO, said the opening was part of the company’s overall strategic plan for its commercial vehicles business.
“In the not-too-distant future, we believe that heavy trucks won’t be able to go through inner Sydney and the majority will be parked-up in locations like Eastern Creek,” Ohashi says.
“That’s why we concentrated our efforts on building a presence in this strategically-important transport hub. We have already opened similar outlets in Wingfield (SA) and Derrimut (VIC) with another store on the way in Somerton (VIC) because we believe that projects like this will put us in a strong position to best support the transport industry in the future.”
Access at Bridgestone Select Eastern Creek is ample, with trucks up to B-Double serviced under cover without the hassle of uncoupling, thus minimising down-time for drivers. A comfortable waiting area, showers and change area are also provided for drivers.
The new site doesn’t just cater for trucks with a separate work bay for passenger cars and four-wheel drives. And, as with all Bridgestone’s innovative Bridgestone Select retail outlets, there are a few surprises awaiting first-time visitors.
Like all Bridgestone Selects, it immediately distinguishes itself from other major retail outlets by having a tyre-free showroom. New flooring, fixtures and a customer area with a comfortable lounge, plasma TV and fresh coffee completes the welcoming feel.
Bridgestone Select Eastern Creek is equipped with the latest tyre technology including Bridgestone’s own Ultra Ride system. The store is also Bridgestone Accredited to service Runflat Tyres.
The store’s opening was celebrated with a grand VIP celebration, attended by defending V8 Supercars champion Garth Tander and wife Leanne, and leading safari rally drivers Bruce Garland and Harry Suzuki.
Guests were treated to the sights of a Ferrari Formula 1 car, HSV Dealer Team V8 Supercars, the unveiling of Bruce Garland’s new Dakar Rally challenger and a deafening demonstration from the famous Bandag Bullet truck.
“We had a lot of overwhelmingly positive feedback from the VIP opening and from the public open day we held the following weekend when we had hundreds of locals visit the store,” Ohashi says.
“We’re very proud of the store, not just for what it represents on its own but also as a further demonstration of our commitment to the trucking industry.”