Company News, Logistics News

Australian logistics tech firm leverages UK FTA to expand

Ever since developing the MobileDOCK technology, Bestrane has had eyes to expand into the UK, with Austrade now helping it do so

Melbourne-based software and logistics company Bestrane is using its new MobileDOCK advanced cloud-based logistics software that provides ‘air traffic control’ for commercial loading docks.

The software is the brainchild of Melbourne-based logistics expert Bestrane, with MobileDOCK helping logistics companies reduce transport costs and wait times while lowering emissions.

Austrade has worked with Bestrane to expand in the UK. Austrade’s UK-based advisers introduced MobileDOCK to the UK property technology market in 2018. Austrade advisers are now helping Bestrane understand the tax implications of the new Australia-UK Free Trade Agreement.

Bestrane was founded in 2004, with the federal government saying it’s a great advertisement for Australian business technology. In 2015, Bestrane designed a clever, web-based loading dock-management system that enables logistics companies to plan, monitor and automate dock movements in real time.

Major global brands have adopted Bestrane software in Australia, including drinks giant Coca-Cola and the Star Entertainment Group.

Today, more than 10,000 companies and 30,000 users are registered users of the software with MobileDOCK enabling companies to navigate tricky logistics bottlenecks around the world, from Sydney’s iconic Opera House to urban renewal developments in the Middle East.

In 2022, MobileDOCK was spun out from Bestrane into a separate entity. This has enabled the company to increase its focus on delivering quality application software and helped power international growth.

MobileDOCK was ready to scale in 2018 and Austrade was ready to help. Austrade took MobileDOCK to the 2018 PropTech event in the UK. Since then, Bestrane has expanded rapidly in the UK.

Austrase UK senior business development manager Alberto Oliva says Bestrane has a clear vision.

“The company wants to build partnerships in sectors such as airports, exhibition centres, security services and retail,” he says.

“At Austrade, we helped them identify key UK players in these sectors. We facilitated introductions to decision-makers that helped them grow in the UK market.”

Britain’s blockbuster grocery-delivery company Ocado is now a customer. Ocado is recognised as one of the world’s largest online grocers. In Australia, Ocado also works with Coles supermarkets.

Bestrane founder and managing director David Sanders says Austrade helped the company find a distribution partner in the UK.

“Austrade has helped us identify the positive tax nuances around the Australia-UK Free Trade Agreement,” he says.

“These will very much help to free up trade and minimise withholding tax.”

Sanders knows it takes time to establish in new markets, but he values the close working relationship MobileDOCK has with Austrade and hopes to build Bestrane’s business across the UK.

“We are passionate about working in increasingly agile, connected and collaborative ways,” Sanders says.

“We want to be known for delivering innovative, operationally focused solutions that add value to our customers’ operations.”

MobileDOCK hopes to incentivise greater sustainability, including in the UK. This will help clients meet investors’ Environment, Social, and Governance (ESG) goals.

In the UK’s iconic Olympia entertainment site, for instance, the software could provide options to prioritise electric vehicles over diesel. By reducing traffic bottlenecks, the technology is also helping reduce food waste for agrifood clients.

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