Allison Transmission has revealed that Atak Talas has been assigned the new role of East Asia sales director for the company.
The appointment allows Talas to build on upon his success in Türkiye with the brand, with his new role seeing him cover the Japanese, Korean and Australian markets.
After graduating from Boğaziçi University with a degree in Mechanical Engineering and completing an MBA at Bahçeşehir University, Talas began his career in 2007 as an R&D Engineer at Daimler.
He joined Allison in 2011 as an Application Engineer. In 2014, he was assigned as a customer manager to manage Allison’s sales activities in Türkiye.
Due to his successful projects, Talas was appointed as the regional manager for Türkiye and the Middle East in 2018.
During this period, Talas has managed the development and implementation of market-based sales strategies with his team of sales and marketing managers in Türkiye and the Middle East.
He has executed strategies to increase Allison’s presence in the region, providing a value-focused growth approach.
Following his successes in Türkiye and the Middle East, Talas is now taking on a new role in the Far East.
As the East Asia sales director at Allison Transmission, Talas will lead sales teams in Japan, Korea and Australia, overseeing the development and implementation of sales strategies and reaching the company’s growth objectives in these markets.
Talas will be reporting into Allison Transmission’s Executive Director Asia Pacific Sales, Brian Geiselhart, and working to support Australasian Sales Manager, Robert Cavagnino.
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