Associate membership at national industry body strengthens relationship Volvo
The close link between peak industry body the Australian Trucking Association (ATA) and Volvo Trucks Australia has deepened, with the truck-maker joining as an associate member.
The relationship is already a daily reality in the metal, through the work done by the jointly backed Safety Truck but it has now morphed into the policy sphere amongst other areas.
“Volvo has a long history in transport and has always been a strong supporter of the trucking industry,” ATA chair Geoff Crouch says.
“Volvo has been a Foundation Sponsor of the ATA since 1991 and I am proud to extend our relationship and welcome them as an associate member.”
Read about the new-look Volvo ATA Safety Truck , here
As an ATA associate member, Volvo Trucks can participate in the development of ATA policy, internal committees such as the Industry Technical Council, and the ATA General Council.
“With a passion for improving road safety, Volvo has been a great supporter of industry initiatives like the Volvo ATA Safety Truck – a campaign that will educate young drivers and vulnerable road users about how to share the road safely with trucks,” Crouch says.
Volvo is also a sponsor of the ATA’s National Trucking Industry Awards, recognising businesses and individuals who go above and beyond to improve their workplace and the trucking industry.
“We believe strengthening our relationship with the ATA will only serve to benefit everybody involved in the industry,” Volvo Trucks Australia vice president of sales Tony O’Connell says.
“The ATA has provided a fantastic platform for Volvo Trucks to promote our safety messages. Safety is in our DNA.
“Extending our partnership by joining the body as an associate member allows us to emphasise the importance of safety in our industry.”